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CRM research record

Attio

A flexible relationship-management platform with custom objects, automatic enrichment, email and calendar sync, workflows, sequences, and configurable reporting.

Researched by StackFitIQ Editorial TeamOfficial-source analysis · Last checked 23 August 2026

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Test against your needs

Decision summary

Who Attio fits best

Modern, data-conscious teams that want to model sales and relationship workflows around their own objects instead of a fixed CRM structure.

Analysis scope

Official-source analysis record

This record uses dated official product evidence and transparent editorial fit factors. It is a research starting point, not a substitute for testing the product with your own data and workflow.

See how we analyze CRMs and how to run your own test →

Reasons to shortlist it

  • Flexible custom data model
  • Automatic contact and company enrichment
  • Free plan for up to three seats

Trade-offs to test

  • Its flexible structure requires deliberate setup and governance
  • Automation, permissions, and deeper reporting become stronger on higher tiers
  • Credits and optional credit packs can add usage cost
  • Free and Plus plans have published object, record, email, and report limits

Fit profile

Editorial fit factors

These 1–5 ratings power the transparent finder. They are editorial decision weights, not customer review scores.

Ease of adoption4/5
Automation5/5
Reporting4/5
Outreach4/5
Marketing connection2/5
Customization5/5
Project delivery2/5
Calling2/5

Technical fit

Attio integrations, API, and webhooks

Attio supports native apps, workflow blocks, Zapier, a public REST API, OAuth apps, signed webhooks, and a developer app platform.

WebhooksOfficially documentedChecked 23 Aug 2026

Priority connections in our current snapshot

Google WorkspaceMicrosoft 365ZapierCustom API
  • Attio-built apps and third-party marketplace apps can expose different workflow blocks and sync behaviour.
  • Verify API scopes, webhook event version, credit consumption, object support, and plan limits.

A listed integration does not prove two-way sync, inclusion in your plan, or zero additional cost. Verify the exact app, provider, objects, direction, limits, and pricing before committing. Compare integration access across all researched CRMs →

Price snapshot

Plans in the calculator

Free

$0/month

No billing period.

Maximum 3 users.

Plus

$35/user/month

Monthly equivalent, billed annually.

Maximum 10 users.

Pro

$79/user/month

Monthly equivalent, billed annually.

Taxes, usage charges, add-ons, implementation, onboarding, and negotiated discounts are excluded unless a plan note explicitly says otherwise. Check current official pricing ↗

Evidence

Official sources