AT Checked 23 Aug 2026
Attio
A flexible relationship-management platform with custom objects, automatic enrichment, email and calendar sync, workflows, sequences, and configurable reporting.
View evidence and trade-offs →Verified CRM research
20 CRMs. One consistent decision framework.
Every record uses official product and pricing sources, a shared fit model, visible trade-offs, and a dated price snapshot. No vendor pays to rank.
Research scope
Agency-relevant CRM products for teams from solo operators to 200+ people. Prices are reference list prices, exclude tax and implementation unless stated, and may use the vendor's displayed regional currency.
BI Checked 21 Aug 2026
Bigin by Zoho CRM
A pipeline-centred small-business CRM from Zoho with a free single-user tier and progressively larger record limits, automation, and connected business tools.
View evidence and trade-offs → CA Checked 21 Aug 2026
Capsule CRM
A small-business CRM combining contact and sales pipeline management with email, reporting, workflow automation, and project boards on higher tiers.
View evidence and trade-offs → CL Checked 21 Aug 2026
Close
A sales CRM centred on high-velocity outreach, with email, calling, SMS, workflows, pipelines, and sales-focused communication in one workspace.
View evidence and trade-offs → CO Checked 21 Aug 2026
Copper
A CRM designed around Google Workspace, combining pipelines, contacts, workflow automation, email tools, reporting, and relationship management.
View evidence and trade-offs → FO Checked 21 Aug 2026
folk
A collaborative relationship CRM for organising contacts, enriching data, personalising outreach, building workflows, and sharing relationship context across a team.
View evidence and trade-offs → FS Checked 21 Aug 2026
Freshsales
Freshworks' sales CRM combines contact and pipeline management with built-in communication, workflows, sequences, reporting, and AI-assisted features.
View evidence and trade-offs → HL Checked 23 Aug 2026
HighLevel
An agency-oriented sales and marketing platform combining CRM pipelines, workflows, conversations, email and SMS, calling, calendars, funnels, reputation tools, and client sub-accounts.
View evidence and trade-offs → HS Checked 21 Aug 2026
HubSpot Sales Hub
A broad CRM and sales platform with free tools, pipeline management, outreach, reporting, and a large connected product ecosystem.
View evidence and trade-offs → KE Checked 23 Aug 2026
Keap
A small-business CRM and automation platform combining contact management, pipelines, email and text marketing, appointments, sales automation, invoices, payments, and reporting.
View evidence and trade-offs → LA Checked 21 Aug 2026
Less Annoying CRM
A deliberately simple CRM with one inclusive per-user plan covering contacts, companies, pipelines, calendars, email logging, reports, and support.
View evidence and trade-offs → MO Checked 23 Aug 2026
monday CRM
A configurable sales CRM built on monday.com's visual work platform, combining pipelines, contact management, email, automations, dashboards, quotes, and invoices.
View evidence and trade-offs → NI Checked 21 Aug 2026
Nimble
A relationship-focused small-business CRM with contact enrichment, workflows, prospecting, email tools, group messaging, and browser-based relationship context.
View evidence and trade-offs → NS Checked 21 Aug 2026
Nutshell
A small-business CRM combining contact and pipeline management with email, reporting, automation, engagement, marketing, quoting, and progressive AI allowances.
View evidence and trade-offs → OP Checked 21 Aug 2026
OnePageCRM
An action-focused CRM with unlimited core records, email sync, pipeline and forecast views, mobile tools, enrichment, automation, and light project management.
View evidence and trade-offs → PD Checked 21 Aug 2026
Pipedrive
A sales-focused CRM organised around visual pipelines, deal activity, forecasting, email tools, automations, and progressively deeper controls.
View evidence and trade-offs → PL Checked 21 Aug 2026
Pipeline CRM
A sales CRM with straightforward per-user tiers for pipelines, contacts, reporting, project management, workflow automation, and email capabilities.
View evidence and trade-offs → SF Checked 21 Aug 2026
Salesforce Starter Suite
The entry point to Salesforce Sales Cloud, combining core lead, account, contact, opportunity, flow, and routing capabilities with an enterprise upgrade path.
View evidence and trade-offs → SM Checked 21 Aug 2026
Salesmate
A sales CRM for small and mid-sized teams with pipeline management, email and sequences, automation, reporting, communication, and customer-journey tools.
View evidence and trade-offs → ZO Checked 21 Aug 2026
Zoho CRM
A configurable CRM in the wider Zoho business suite, covering pipelines, automation, analytics, multichannel engagement, and extensive process controls.
View evidence and trade-offs →