Decision summary
Who Keap fits best
Established small businesses that want sales and marketing automation in one system and are prepared to invest in implementation support.
Analysis scope
Official-source analysis record
This record uses dated official product evidence and transparent editorial fit factors. It is a research starting point, not a substitute for testing the product with your own data and workflow.
See how we analyze CRMs and how to run your own test →Reasons to shortlist it
- CRM, marketing, sales, and payment workflows in one platform
- Strong lifecycle and follow-up automation
- Two user licences included in the published starting price
Trade-offs to test
- The published starting price is substantially above lightweight CRMs
- Required implementation services and contact-based pricing can materially increase first-year cost
- Required implementation is not included in the recurring estimate
- Contact quantity, messages, calls, payment processing, and optional services can add cost
Fit profile
Editorial fit factors
These 1–5 ratings power the transparent finder. They are editorial decision weights, not customer review scores.
Technical fit
Keap integrations, API, and webhooks
Keap provides a marketplace for partner applications together with REST APIs, OAuth, and event hooks for custom small-business automation.
Priority connections in our current snapshot
- Marketplace apps may require separate subscriptions, implementation, or certified-partner services.
- Confirm contact permissions, OAuth scopes, API quotas, hook events, and compatibility with the current Keap product.
A listed integration does not prove two-way sync, inclusion in your plan, or zero additional cost. Verify the exact app, provider, objects, direction, limits, and pricing before committing. Compare integration access across all researched CRMs →
Price snapshot
Plans in the calculator
Keap platform
$249/month
Monthly equivalent, billed annually.
Keap platform monthly
$299/month
Billed monthly.
Taxes, usage charges, add-ons, implementation, onboarding, and negotiated discounts are excluded unless a plan note explicitly says otherwise. Check current official pricing ↗
Evidence
Official sources
- Keap CRM and automation product site ↗Checked 23 Aug 2026 · confidence 100%
- Keap pricing ↗Checked 23 Aug 2026 · confidence 100%