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CRM research record

Pipedrive

A sales-focused CRM organised around visual pipelines, deal activity, forecasting, email tools, automations, and progressively deeper controls.

Researched by StackFitIQ Editorial TeamPriority evidence analysis · Last checked 23 August 2026

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Test against your needs

Decision summary

Who Pipedrive fits best

Agencies that want a focused sales pipeline and quick adoption without buying a full marketing platform.

Analysis scope

Priority evidence analysis

Pricing and material plan boundaries have been checked against official sources and interpreted against common agency requirements. StackFitIQ provides the analysis; your team validates workflow fit during its own trial.

  • Australian regional pricing and billing basis
  • Plan boundaries for email sync, automation, sequences, and forecasting
See how we analyze CRMs and how to run your own test →

Reasons to shortlist it

  • Clear pipeline-centred workflow
  • Useful sales automation and forecasting tiers
  • Broad integration marketplace

Trade-offs to test

  • Marketing and project-delivery needs generally require other products or add-ons
  • No permanent free plan
  • Reference pricing is stored in AUD because that was the official regional display

Fit profile

Editorial fit factors

These 1–5 ratings power the transparent finder. They are editorial decision weights, not customer review scores.

Ease of adoption5/5
Automation4/5
Reporting4/5
Outreach4/5
Marketing connection2/5
Customization4/5
Project delivery1/5
Calling3/5

Technical fit

Pipedrive integrations, API, and webhooks

Pipedrive provides a searchable marketplace, REST APIs, OAuth apps, and webhooks for sales-data connections and workflow automation.

WebhooksOfficially documentedChecked 23 Aug 2026

Priority connections in our current snapshot

Google WorkspaceMicrosoft 365XeroQuickBooksZapier
  • Confirm whether a marketplace app is built by Pipedrive or an independent provider.
  • Check API version, token limits, webhook version, and any integration subscription before implementation.

A listed integration does not prove two-way sync, inclusion in your plan, or zero additional cost. Verify the exact app, provider, objects, direction, limits, and pricing before committing. Compare integration access across all researched CRMs →

Price snapshot

Plans in the calculator

Lite

A$19/user/month

Monthly equivalent, billed annually.

Growth

A$49/user/month

Monthly equivalent, billed annually.

Premium

A$79/user/month

Monthly equivalent, billed annually.

Taxes, usage charges, add-ons, implementation, onboarding, and negotiated discounts are excluded unless a plan note explicitly says otherwise. Check current official pricing ↗

Evidence

Official sources